Turning a Proposal Into an Experience

Starbucks needed a more streamlined solution for sourcing replacement parts for its coffee equipment. Rather than simply presenting a traditional proposal, we saw an opportunity to show the solution in action.

I developed the concept for a custom interactive experience that brought the proposed parts-ordering journey to life—giving Starbucks a tangible preview of how the partnership could work before it existed. The centerpiece was an interactive flipping book, an unexpected approach for a B2B proposal that transformed complex information into a more engaging, visual story.

I collaborated with senior executives and marketing teams to shape the narrative, content flow, and overall experience, then partnered with the eCommerce team to integrate the concept into a custom landing page.

The experience helped turn the pitch into a successful partnership, with Parts Town stocking and distributing coffee equipment parts to participating Starbucks locations.

Role: Concept Development · Experience Design · Executive Collaboration · Interactive Storytelling · B2B Strategy

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