Real OEM Parts Pursuit

highest-value customers, Real OEM Parts Pursuit turned the brand promise “Find It. Get It. Fix It—FAST!” into a custom tabletop experience.

I led the strategy, concept, design and sourcing, building the game around the real-world parts journey. Players race through Parts Town to find the right parts, get the cards they need, overcome unexpected challenges, and complete their fix before anyone else.

The result transformed a campaign tagline into something customers could actually play. Making Parts Town’s speed, service and problem-solving part of the experience.

Role: Strategy, Concept, Development, Design & Sourcing