Collection Visual Strategy: Redefining the Catalog as a Luxury Lookbook

A new catalog template was created to shift the design toward a “lookbook” concept, featuring large images, reduced charts/copy and a premium gatefold cover.

The primary goal was to increase site traffic and sales for the collection products.

The end result of this project was highly successful. It became the best-performing catalog for four years running during my time with the company.

Role: Art Director and Visual Strategy Lead. Click to flip through the catalog.