Beyond The Kitchen Campaign
I strategically developed the creative direction for this campaign around taking the brand beyond the well known category of foodservice equipment parts. It introduced HVAC as a natural extension of Parts Town’s expertise, using bold storytelling and AI-developed imagery to create an unexpected visual world designed to capture the attention of a B2B audience.
The concept was brought to life across web, social, email and print, maintaining a cohesive campaign identity.
Role: Creative Direction · Campaign Strategy · Concept Development · AI Art Direction · Integrated Marketing
Telemarketing Campaign
This was a series of three separate emails to those already called upon by the sales department. There were three different brands that this campaign applied.
- The first email was to thank them for their time with a promotional offer
- The second was a reminder to use the offer on their purchase
- The third was the final sent within the remaining 24 hours
Role: Graphic design coordinated with the UI designer to implement the design.
