Beyond The Kitchen Campaign: Strategic Reframing

The campaign was developed to strategically differentiate Parts Town by promoting its growing HVAC category beyond its traditional focus on foodservice equipment parts.

The campaign was executed across multiple channels, including web, social media, email marketing and print, with visuals and messaging optimized for each platform.

Role: As Creative Director, I led the development and design of the campaign, which utilized strategic storytelling and AI-developed impactful visuals to engage the B2B audience.